![]() The logo is a part of a brand’s identity. Use a Font That Match Your Brand’s Identity So think carefully about how and where the logo will be used when choosing the font. It won’t look as great or clearly visible when it’s printed on paper. Imagine using a thick bold font in your logo and having to print it on a letterhead. Are you designing a logo that gets printed on stationery and posters? Then you need to find a font that can be resized without affecting its clarity. ![]() Are you designing a logo for a mobile app? Then you should pick a font with a crispy design that looks great on all sizes of device screens. Think about where and how your logo will be used. It’s important that you also follow this trend when choosing a font for your logo to keep the design consistent with your company branding and to make it more appealing to your target audience. While more personal and casual brands use sans-serif fonts. You’ll notice how almost every luxury clothing brand or multinational corporation uses serif fonts in its logo design. The type of font you choose for your logo will determine whether it’s a formal brand or a casual brand. While there are many other types of fonts used in logo design, it will always come down to serif and sans-serif as they play a key role in defining the brand and the business behind a logo. One of the first decisions you’ll have to make when choosing a font for a logo is deciding whether to use a serif font or a sans-serif font. These tips will help you make that decision-making process a lot easier. Go On, Tell Us What You Think!ĭid we miss something? Come on! Tell us what you think of this article on Font Psychology in the comments section.Real Estate Logo Set AI, EPS, PNG, SVG, PSD Ultimate Logo Builder AI, PNG, EPS, PSD Pre-Made Logo Templates AI, EPS, PSDĮxplore Logo Templates 4 Tips for Choosing a Logo FontĬhoosing a font for a logo design can be tough. While planning a logo make sure that the negative image looks the same as the positive image. Complex fonts, though attractive, might backfire if they are not readable. Simple & Readableįonts are used to communicate. Usage of a lot of white space might make content look cheap. But see to it that you don’t use much white space. while more spacing can be used to express coolness, luxuriousness, richness, etc. Minimal spacing can be used to show linkage, tight schedule, punctuality, strictness, etc. Spacing can be used to express specific messages. Select the font which suits this personality the most.List down your message you want to convey.Assign your brand an adjective (cool, witty, straightforward, etc.).Choose the one which suits perfectly to your brand identity.īefore you decide the font for your logo: Now that you already know about the personalities of the various font styles. Gender – Script fonts can be used if the brand deals with women accessories.Adults may prefer modern fonts while Serif and Sans Serif may be used to attract elderly people. Age – Dynamic display fonts can work for teens and young adults.Use this data for easier selection of the font. Target Group demographics play an important part in the selection of font styles. Here are certain tips to select a perfect font for your branding strategy. Communication includes rational facts or emotions. How To Select A Perfect Font For Your Branding Strategies?īranding Strategies involve clear communication.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |